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Hiatus

Just an update on the personal front, I’m on a hiatus because we have a 2-week old baby boy in the house (our second boy). Everything on the website is functioning normally, expired auction lists are being updated, SEO and minisite services are available, and Estibot support is online. My man Sri is handling the bulk of support at this point. I’ll be returning to work gradually, and will be focusing on building the new tools and services that are in the pipeline.

I’ve got to tell you, spending time away from the computer is something you should try. I’ve had a great couple of weeks, lots of family time, exercise (started training for a duathlon race), and although the two little poop-catapults keep us very busy, it still somehow feels like holiday.

Went to the zoo with my older son, and then on another day to the local Sea Life, a wonderful aquarium of exotic fish. We had a great time, and it made me really want to get back to diving. Maybe when the kids are a bit older..

Have a great summer!

Bargains at Moniker/TRAFFIC: The Whole Inventory Appraised and Analyzed

I’ve run the whole MONIKER/TRAFFIC Extended auction inventory through the analysis tools, and here is the list of over 5,000 domains, complete with Search popularity, Alexa, Traffic, PPC bids, availability info, $valuation and more. All the data you need, complete with sorting function, to find the real bargains!

You can also export the data to your own spreadsheet program with simple copy-paste.

There are definitely bargains to be had there. But with over 5,000 domains to search from, it’s a lot of work to comb through the lists. I hope this data will help you to find the bargains you’re looking for.

Here’s the link to the results of the analysis of the whole inventory of 5,000 plus domains:

http://estibot.com/moniker-traffic.php

Enjoy! It’s just one example of how the Estibot tools improve your domaining workflow, and save you time and money. You can get this functionality and much more at just $19.95 per month, please visit the subscription plan comparison page to explore the various features.

Enjoy!

Adventures in Domain Statistics: A look behind the scenes

In this post: Look deep into domain name statistics. Presenting stats visually helps to understand the numbers ··· You can always learn from the masters - get the information on how to better manage your portfolio and actually make some domain sales ··· GEO Domain Expo 2009 is over - how did they fare? ··· Keep your sites dynamic with this automated content generator.

1. Adventures in Domain Statistics: A look behind the scenes
2. Sell your domains before they expire
3. Results of the GeoDomain Expo 2009
4. Adding fresh content to websites automatically

1. Adventures in Domain Statistics: A look behind the scenes
For some totally cool domain name stats, visit my new ‘behind the scenes’ series to see visualizations of the data that Estibot uses in its valuation algorithm: Take a look

2. Sell Your Domains Before They Expire
I have only ever come across one system for domain sales that makes absolute sense, and works. It’s pure business logic. I think it’s compulsory reading to every domainer, especially newcomers, but wouldn’t hurt for the more seasoned domainers to read what Mickie has to say about portfolio management. The Domain Sales Machine -despite its eBook pitch page look and fancy name, is a down to earth system for making sense of the domain market. I bought it when it still cost $299 and it was worth every penny and then some. Within the first 12h after starting to use it, I closed my first sale. Now it’s been discounted to $39 - an absolute bargain. Go get it - you won’t regret it.

3. Results of the GEO Domain Expo 2009
The auction by DomainConsultant.com is over and there were certainly some bargains to be had. It’s is my opinion that many of these names are significantly more valuable to end users than what they went for. Estibot seems to think the same. I compared the Estibot valuations (done before the auction) to the final results. For the most part, the valuations were pretty nicely in the right ballpark; there were some very spot on valuations. There were some very high valuations for names that went for significantly less. I’m still wondering whether Estibot overestimated those names or whether the buyers got incredible bargains. Probably a little bit of both.View the GEO Domain Expo stats in the Estibot statistics visualizer and see for yourself: The only linear correlation is between Closing price and Estibot valuation. No other variables can predict the price. Play around with the graph and try to find out what domain value is made of.

4. Get fresh website content automatically
I use and recommend RSS News Content Builder for getting automatic,fresh news content or any other RSS based content for your websites. With this script you can doaggregation in bulk for an unlimited number of sites, and use keywords to provide relevant, qualitynews for your visitors. I don’t recommend making fully automated sites, but a news aggregator is a great addition. It keeps the site dynamic.

Finally, a reminder that we’ve still got some extra capacity for more domain development and SEO work.If you need an affordable minisite, or SEO for your existing site, please visit for details.

That about wraps it up for this time. I’m still very busy working on the improved version of the valuation tools and research tools. Some very cool tools in the pipeline. Stay tuned!

Contest: Valuate Shows.com, win $136 Development Package

Shows.com is among the many premiums to be auctioned at TRAFFIC Silicon Valley. The most important thing is, there is no reserve, so the market can fully decide its value.

I offer a free domain development + SEO Super package ($136 value) to whoever gets closest in their prediction of the final sale price. Deadline for submitting your estimate is 24h before the auction starts.

I’ll start with the Estibot.com automatic estimate: $190,000

RULES: You may not submit a valuation that is within $20,000 of a previously submitted valuation.

Post your prediction as a comment to this post. Good luck!

Nobody Reads Your Blog Posts and They Don’t Click Your Ads Either

Visitors do not read your entries. They scan them. Visitors don’t look at ads. They are banner blind. They don’t even look at any real content that looks like an ad, even if it’s inside the main content element. These are all proven facts. Yet many bloggers and webmasters disregard these facts completely. So - here’s what you need to do in order to get your message through, and make those ads perform.

The first two paragraphs need to contain the most important information. Start every paragraph with one or two information carrying words. Users focus on the first two words and if those don’t entice them, they are less likely to even read the third word. Use bolding to highlight important information in your text. Visitors are more likely to scan the bold text.

Visitors generally ignore everything that looks like an ad. Even if you present some of your real, and important, content in any fancy formatting, visitors are likely to ignore it because it looks like a promotion. Visitors’ eyes focus on text; they scan the page first in a horizontal movement, then move down a bit, and do another horizontal movement. Finally, they scan the left side in a vertical movement.

The cure? Make ads look like content. It’s borderline unethical, but it just plain works. Outside of that - use the 3 design elements that are the most effective eye catchers:

Get the Domain Sales Machine - I personally promise you will not regret it.

An easy way to create fresh, search engine friendly, 100% automated content for your website: RSS News Aggregator

Finally, I’d like to announce a new tool on Estibot.com: Web Host Comparison tool.

So- what were the three eye-catching elements?

  1. Cleavage
  2. Faces
  3. Plain text

The source I used for this blog post is website usability guru Jakob Nielsen’s report on eye tracking usability studies. You will do yourself a favor if you read Nielsen’s stuff. It’s amazing how many webmasters ignore basic usability rules.

The Only True Law Is That Which Leads To Freedom

I ordered a wake-up call the other day. The phone rang and a woman’s voice said: “What the hell are you doing with your life?

-Demetri Martin

The airplane you see in the header image of this blog is a Cessna 152. It’s a classic single-engine trainer, a little gem of an airplane that has made the dream of flying come true for many a pilot, including myself. The reason I put that image in the header is to remind me often about the wonderful things that life has to offer outside of work. We domainers are a hard-working bunch; it’s easy to get completely immersed in building one’s online presence and domain portfolio. Many of us, like me, have day jobs. For us, between the day job, domaining, and family, there is little time left for pursuing our personal dreams.

I wanted to post something completely different today, and write just a really personal post - share with you some private thoughts.

The title of this post is a quote from the book “Jonathan Livigston Seagull” by Richard Bach. I first read it when I was just a child, my mother bought it for me. I was completely entranced by this book; I read it over and over again, and all I wanted to do was fly. I wanted to be Jonathan Livingston Seagull. I think the book definitely had a lasting effect on my outlook on life. I’ve always been something of an individualist, wanting to do things my way with little regard for what other people might say. Correct me if I’m wrong, but this is probably something with which most domainers will identify.

Flying and aviation is a tough subject for me, because while it is a passion I’ve had throughout my life, it is at the same time my biggest regret. I say so because I always regret that I did not dedicate myself enough to become truly proficient in any of my aerial activities. It is like the intro to a theme song that has been playing quietly in the background, without ever really growing into a proper tune. I first flew on a small airplane when I was just 5 years old. My estranged father was a paratrooper, and a pioneering parachutist in the 60’s. Like him, I did my military service in the airborne troops, and looking back that always seems like it was the best time of my life, though it certainly didn’t feel that way at the time - not all the time, anyway. We flew on various aircraft, fixed wing and helicopters, and jumped from them - day and night, into swamps, lakes, tundra, and always there was excitement and dangerous situations and camaraderie.

Well, that was a long time ago. When I was in college I did spend some time at the local skydiving club, and while I enjoyed it immensely, it was too time consuming and mostly we just hung out at the airport waiting for the sky to clear - the weather is generally lousy here - and medical school demanded some attention, too.

And then, when I finally returned to the skies on that Cessna, life had already become so complicated. It’s not the simple life of a 20-something anymore. Work, kids, mortgage (sound familiar?)… and then I started domaining and went and created Estibot, as if there wasn’t already enough on my plate. The result? I have not piloted an airplane in more than a year. Now I’m so out of touch that I don’t know if I could trust myself with the controls. And, to make things worse, I missed my biennial flight review, and so my pilot’s privileges expired today. So now you know what inspired me to write this post: I did not remember to live life, not even enough to renew my pilot’s licence.

When you’re a battery, you’re either working or you’re dead. It’s a shit life.

-Demetri Martin

Let that be a lesson to everyone: Remember to live life - pursue your dreams. Don’t be a battery. Don’t get too distracted by work, money, power, and the rest of it. Life happens now, and could end any second. This was surely a wake-up call for me. I’m going to renew that licence, promise. I’m going to take time to focus on the important things in life. Will you do the same?

Snapnames: Where’s the Snap?

It might be that I’m just a bonehead, but I can’t get my head around the Snapnames user interface. Every time I visit the site I get discouraged because either I can’t find what I’m looking for, or I can’t find a way to download the lists I need. Snapnames.com is the legendary site for expired domain auctions and most domainers use it, so they must have done something right and it must be that I’m just a bit thick. To me, finding domains at Snapnames is not a ’snap’. Plus, I always have some trouble with their search feature. I always seem to be doing something wrong.

I mean, finding single domain names, sure, that’s a snap. But for a serious domainer, that’s not good enough. What you need is large scale search features and fully customizable download lists. For instance, I noticed that Newfound Names are trimming their portfolio and selling 3,000 geo names through Snapnames private auctions. I would have loved to peruse their list, but Snapnames doesn’t give a ‘download search results’ option, but gives at most 100 results per page. Am I going to click through the 30+ pages and copy-paste everything into Estibot domain extractor? Nope, too time consuming. I want a downloadable list of all those names that I can feed to the Estibot keyword tools. If they had an option to view all 3,000 names on a single page, then sure, I could copy-paste it to the Estibot bulk tools, but as I said they only display 100 results per page.

It’s a turn-off for me. I built my tools specifically for eliminating the need for manual browsing of domain lists. I need large-scale bulk stuff, man. Maybe the guys at Newfound Names might consider setting up a downloadable list of those names on their site, or email me their list. If they do, I’ll reward them by promoting their names on Estibot: I’ll run the whole list through my keyword and valuation tools and set it up for everyone to see. Estibot gets almost a million hits per month, so it should get some eyeballs.

As some of you may know, I publish daily Snapnames lists on Estibot - pre-analyzed with overture, appraisal and other data. Just go to the Expiring Domains Lists page (if you’re a member). What you get is daily pending delete plus premium Snapnames auctions and Namejet prerelease auction lists, pre-analyzed complete with appraisal plus keyword statistics, all a few days in advance so you have plenty of time to place those bids.

Last chance for parking: Google Adsense for Domains

Google recently launched Adsense for Domains, allowing domain owners to park their names directly with Google, thus avoiding the ‘middle man’, i.e. the parking company. Whether this results in increased revenue share for the domainer is unclear as Google do not reveal their cut. Logic says it shouldn’t hurt the domainer’s revenue share.

I have long moved on to from domain parking to development as a revenue model - you really need to own a very large number of premium dotcoms for parking to be a real revenue stream - but I still have a few hundred undeveloped domains, so I decided to park about 170 of my domains with Google.

Typically for Google, setting up the domains is not as easy as changing the nameservers. You have to change the CNAME records and create four A records in order to have your Adsense for Domains activated.

The upside is that your Adsense publisher ID is directly imprinted in the CNAME record so once you get things set up, there is no ownership verification and no additional steps before you start collecting revenue.

The downside is that changing these records may not always be easy. My domains are registered with Moniker, and I created a Template for this using the Template Manager - supposedly an easy way to change records in bulk.

For some reason, though, the CNAME record change never took effect and the domains were not verified by Google. I double and triple checked everything to make sure I hadn’t made any mistakes, and then resorted to contacting my account manager. Helpful as ever, he responded fast and forwarded the inquiry to the tech guys over at Moniker.

The tech guys must have been hibernating because it took about 2 weeks to get them to actually do anything about this. In the end, they did manage to create a working template, but forgot to add 3 out of the 4 A records, which I proceeded to add on my own today. I had Google recheck the domains today and finally they are functional.

Apropos, Moniker tech support is the slowest that I’ve come across. That is to say, they are slow when they react, and many times have not responded at all. Last year I submitted several support tickets that were never answered in any way. Things did get better when I was assigned a Premium Account Manager recently, and I can always harrass him about my support requests.

Anyway, back to Google Adsense for Domains. The pages look very minimalistic, and I suppose that’s been found an effective strategy for parking. Here’s an example of one of my domains:

www.boliviaecotourism.com

Like I said, I’ve long moved on from parking and started developing my domain names. My general strategy is to develop those domain names that don’t make any profit parked, and leave parked - for now - the ones that do well when parked. This way I aim to make every single domain name profitable. The names I moved to Google Adsense for Domains all get a trickle of traffic, but the type-in traffic is so low that given the recent decline in parking revenue, they don’t even earn their registration fee each year.

Let’s see if Google Adsense for Domains can deliver higher CPC. If not, I’m just going to develop these babies as well.

New Free Tool: Domain List Generator with Overture scores

I saw this post on Jamie’s blog DotWeekly.com, and got inspired to write a tool for him that would save time and enhance his domaining workflow a little bit.

He explained how he used excel and notepad to turn search terms into domain names. Not a bad method, but with this new tool it’s fully automated and happens instantly:

Estibot Domain List Generator

It’s free for everyone to use, and it displays archived Overture scores, too.

While I’m at it, I’d like to remind you that the Estibot Minisite Domain Development and SEO services are in full motion and ready to take new orders. Minisites go for $99 a piece including great design, original high quality content and a link building package. Free hosting is also available. You can get HTML/CSS or Wordpress sites. The carefully constructed Super SEO package will improve your existing site rankings and costs only $47. <a href=”mailto:sri@estibot.com”>Email us</a> for more info.

A Happier New Year: Why You Need Powerful Keyword and Domain Tools in 2009

This year, gain a competitive edge in Domaining, SEO and SEM: Automate your research. Get daily bargain selections for Namejet, Snapnames, Deletion lists. Get realtime TDNAM/GoDaddy auction lists with appraisals and keyword data. Optimize your domaining workflow with powerful bulk tools. Explore the long tail of Search and find thousands of available domain names and high paying keywords instantly. Process your personal lists in large bulk: Get It Done.

Keyword research and Domaining workflow can and should be optimized. Don’t waste your time on manual research. I’ve created these power tools with the sole purpose of saving time, money and effort, and finding great available names, bargains in the aftermarket, long-tail keywords to optimize for, and much more.

Our membership plans start at $0.17 per day, and the Exclusive Power Tools are available at as low as under a dollar per day for the most powerful tools.

Read more about the membership plans, and compare the features here